3 Ways Artificial Intelligence Can Help Your Business.
Outstanding developments in technology mean that new and existing businesses have access to new ways of running and developing their companies. Artificial Intelligence (AI) is just one example of the breakthroughs in helpful and immersive technology; other examples include Virtual Reality and Augmented Reality.
With so many options out there, it can sometimes be difficult to know how specific technology can help your business in the best way; so here are 3 ways Artificial Intelligence can help.
Improve Your Customer Relationship Management
Good management of your customer data is imperative for the smooth running of your business. An adept CRM system is able to gather data across all the relevant channels, such as email, social media, and phone communication, in order to present you with the best way to improve the overall sales process.
You can now access CRM systems which use Artificial Intelligence to better help the process, with AI analyzing all customer feedback from all communication outlets and being able to adjust marketing strategies to better suit the information gathered.
This means that AI can provide relevant insights into customer activity and feedback, meaning you can optimize your entire sales process for the better, thanks to AI.
Good management of customer data is imperative for the smooth running of your business
Use a Chatbot For Your Website
You’ve undoubtedly had experience with a chatbot before, they are commonly found on websites in the form of a small pop-up box in the corner of the screen asking if you need any help.
Artificial Intelligence can be used as a robotic customer service tool, programmed to help with any customer questions when visitors are exploring your website. It’s a very helpful tool, as it means customer communication is promptly initiated, and that there is always a customer service representative available from your business, 24 hours a day – even if that rep is robotic.
This is a particularly effective option for those businesses which are just starting out or have a very small team, meaning a sales team might not have been established yet; an AI chatbot can help fill in the gap in human employees.
If you’re looking to further your understanding of AI in order to better implement it into your business or future career, you can fulfill a Masters in electrical and computer engineering online, which focuses on the future development of technology such as AI robotics.
A CRM system is able to gather data across all the relevant channels, such as email, social media, and phone
Gather Relevant Research on Your Competitors
Competitor research is a primary focus and ongoing process for any business, especially those start-ups which are new to the market. However, competitor research can be very time-consuming and often difficult to navigate; and that’s where Artificial Intelligence comes in.
AI can help you to easily analyze every single piece of information produced digitally by any competitor; anything from online content, social media posts and written content to videos uploaded. AI also helps consolidate all this feedback into an easy-to-navigate report. AI helps you better track the activity of your competitors and see exactly what they are doing, at any time.