Engaging both existing and potential customers through meaningful, immersive and multi-sensory experiences is a growing marketing trend
Many influential brands such as Coca-Cola and IKEA have used VR and AR to create campaigns to enhance the customer experience. Collectively known as XR, these technologies are becoming much more accessible to retailers looking for additional tools to create engaging experiences.
One example of this is the use of technology to create multi-sensory environments, whereby these brands can leverage not only visuals, but also smells, sounds, and touch to heighten those experiences.
Whiskey brand Diageo has experimented with playing the crackling sound of an open fire at the bar, while a, a pop-up for home fragrance brand Glade designed each room inside the location to match a particular scent, aiming to create an emotional response that resonated with visitors.
Yet immersive experiences don’t necessarily involve the use of XR technologies, however, they can also achieve this by using physical objects and textures.
Take Canadian e-commerce brand StickerYou, for instance. They are global leaders in providing custom-printed, die-cut products that empower businesses and consumers to create professional-grade materials for marketing, packaging, decor and personal expression, which is a fancy way of saying they have been making awesome stickers since they started their business with one machine back in 2008.
Fast forward to today, and StickerYou is a trend-setter in its space, deploying an omnichannel strategy that lets its customers engage with the brand both online and in a physical location. This is why they’ve just opened the world’s largest sticker store in Toronto on August 12. The idea is for the store to serve as a continuation and extension of the online experience, and customers seamlessly switch between the two as an when it’s most convenient, appropriate, or fun to do so.
Below you can check out a time-lapse video showing how the amazing 3-storey tall vinyl graphic (installed in collaboration with applied sciences giant 3M) was put in place for the eye-catching store frontage.
UPDATE: Following the news of @StickerYou setting up shop in Toronto with the world’s largest sticker store, here’s a time-lapse of the building’s exterior vinyl graphic being installed. https://t.co/XqKvZAZ7N9 pic.twitter.com/aEjLupM3SW
— Digital Labels & Packaging (@DigitalLPack) August 7, 2019
The entire store is an experiential space designed to surprise and hopefully delight visitors, giving them something to remember in whether or not they choose to make a purchase at that time.
That last point is also important, as most marketers now recognize there is much more value in cultivating a long-term relationship with a customer, rather than merely trying to cash in on the short term and dealing with people on a purely transactional basis, which builds no loyalty.
Some of the experiential features in the store include:
- Custom experience space where customer can see other user-created sticker designs
- Kiosks for creating your own stickers using StickerYou’s online StickerMaker
- Sticker museum (located in the basement) taking visitors through the history of stickers and what has it such a popular art form.
- Sticker art exhibition (slated for the fall) which will feature work from artists from all over the globe, including Shepard Fairey and Matthew Hoffman.
- The brainchild of Toronto e-comm startup and customized die-cut sticker company StickerYou, StickerYou: The Store
“We are proud to open the world’s largest sticker store in Toronto,” says StickerYou founder and CEO Andrew Witkin. “We are excited to give customers the chance to interact with our products and experience the creative potential of stickers for business or personal expression. At StickerYou, we make what matters stick.”
If you happen to be in Toronto, be sure to check out the StickerYou store at 677-679 Queen Street West
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Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Connect with her on LinkedIn and follow @alicebonasio on Twitter.